This was sent to my son, the brewer, by Dean Day.

A microbrery in LA went by the monicker Ugly Ass (you can see the setup coming). It proferred two imbibements: manly rams, which was a wicked stout, and a pale lager known as mollish ewes.

The stout was a wild success, but the lager floundered. The CEO of a competing distillery was asked how he had managed to succeed in the business. He said, “Two reasons. I never owned no Ugly Ass. Brew no mollish ewes.”