By Alan B. Combs

This is a tale of commercial competition in the making and sales of fine porcelain and china. Noritake, Wedgwood, Mikasa, Lenox and others are among the world’s most famous brands. Buying a collection of any of these could deplete the whole retirement, I’m afraid.

Mikasa is a previously stodgy Japanese company that has been wanting to expand its markets, particularly in Latin America. Along this line, they have been searching for sales mottos that would show the appropriate warm hospitality of using their china for house guests. Finally, they arrived at the perfect slogan:

Mikasa es Su Casa!